Distribute BioMed Central leaflet and 'How to start a new open access journal with BioMed Central' flyer to key faculty and administrators. These might be accompanied by a letter co-signed by the Library/Department Director and a respected top administrator.
Send to key faculty, colleagues and students who are interested in publishing in any of BioMed Central's Open Access journals to inform them of the scope, editorial board and website address for each of the journals listed.